top of page
Mission Directive
Increase loads washed on cold in the "new America," aka Gen Z.
Duties
Concepted, wrote and designed campaign deliverables with team of creatives.
Timeline
September, 2023 – April, 2024
Copywriter,
National Student Advertising Competition
Cold Confidence
Spark curiosity for washing on cold with Tide through the trojan horse of confidence. When everything goes wrong, let Cold Confidence with Tide give you an easy right.
2nd Place at Regional Comp. • Best Strategy at Regional Comp. • The Agency Rising Star Award
Manifesto
Social
OOH
OOH
Video Ad
Spotify
bottom of page