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NFL In the Making
Create a unifying platform for the NFL's youth health and wellness initiatives to increase impact, access and visibility.
Both the NFL and Gen-A have something to prove — the league, that they care about youth; the next generation, that they're not just "iPad kids".
In the Making proves the NFL's investment in youth while giving the next generation the chance to show the world what they're made of.
Duties
Led strategy and creative direction of spec NFL campaign while overseeing team of 13 students.
Wrote ad, social and manifesto scripts and web and out-of-home copy.
Presented campaign to NFL marketing executives including CMO Tim Ellis.
Timeline
Sep 25' - May 26'
Ask:
Insight:
Idea:
🏆 5th Place at AAF NSAC Nationals
Strategy and Creative Lead,
AAF National Student Advertising Competition
Ad Spot
Organic Social
Microsite
Manifesto
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