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Copywriter, VML
Magic Stuf
Once October hits, cookies fade into the background as candy takes over as the top sweet. So, how does OREO stay relevant during the spooky season? Magic Stuf challenges consumers to use the cookie as their canvas of creation to make Halloween magic.
Duties
Led creative ideating and writing for a mock retail campaign working alongside multidisciplinary intern team.
Timeline
Jun - Aug 25'
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