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Copywriter, VML
Duties
Concepted insights and brand platforms alongside art direction intern for the launch of Ensure Max Protein — coming up with the foundational insight which led to the live camapign.
Timeline
Jul 25'
Ensure Yourself
Entering your late-40s, your life and your body go through unforeseen changes — your voice starts to crack, hair stops growing in places it used to, you start caring what others think… about your lawn. It’s a second puberty.
Ensure Yourself offers the physician-approved liquid confidence to tackle a new of wave growing pains.
Billboards (spec)
Ad Spot (live)
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