Duties

Led strategy and creative direction of lifestyle campaign while overseeing capstone Media Arts and Production course.

Presented campaign to panel of industry judges.

Timeline

Sep 24' - Apr 25'

AT&T Offbeat

Bringing "Connecting Changes Everything" to the next generation of wireless customers means understanding how they connect and where AT&T fits into their lives.

AT&T Offbeat celebrates and empowers Gen Z's unconventional originality and creativity with content spotlighting real moments of connection.

4th Place at Regional Comp. • Best Plansbook at Regional Comp.

Strategy and Creative Lead,
National Student Advertising Competition

Manifesto

Gen Z is LinkedIn's fastest growing audience. AT&T redefines the career grind with Offbeat messaging and unconventional job listings.

OOH

Dream in Black

AT&T's Dream in Black initiative will come to life on social through video content showcasing how the 2026 Class of Rising Future Makers and their how they're utilizing their grants to bring their Offbeat passions to life.

Roblox

87% of Gen Z play video games weekly, and 48% play Roblox, a favorite that spans the generation. AT&T will create an interactive Roblox world where users can choose their own path based on personal interests like music, art, and self-expression.